Wednesday, May 4, 2016

Traditional Advertising vs. Appreciation Marketing

If you're in business then you already know that it takes money to make money. But how much money does it take? Let's take a look at two different forms of marketing.

"Ways to sell your stuff."

Traditional Advertising such as newspaper ads, direct mail, digital ads, and buying leads can be very expensive, and depending on how frequently your ads are run, you can expect to pay for it again and again. $$$

These traditional marketing techniques, the kind most of us use, are not bad ways to market, but they're super expensive, and unless you've got lots of money to throw around, forget it. It's pretty much like gambling and hoping for a win. 

You're betting on a certain percentage of your target market seeing and responding to your ad. But a large number of people will ignore your ad, don't see it, or toss it in the trash. Unfortunately, this type of "gambling" happens everyday.  Business owners put money into ads with no guarantee of a return on their investment- they only hope to keep their customers and get new ones. 

Let's look at a much less risky form of advertising. 
It's called Appreciation Marketing.
Understand this, it's not necessarily how much money you invest in your business, but it's more about how you do it. 

If you "throw it" out there to the unknown- you may or may not see a return. But if you specifically target it towards the customer base you already have, you will definitely see a return. 

Appreciation Marketing cost less, and it's way more effective. It takes away 90% of that "gambling" scare. It's a win-win for all involved. 

Showing appreciation to your customers, will gain you at least 2 more. Your customers will become "referring machines." Instead of you spinning your wheels trying to promote yourself, you will have satisfied customers out there referring you automatically!  

It's true, "People don't care how much you know unless they know how much you care." And, in the words of Zig Ziglar, "If people like you, they'll listen to you, but if they trust you, they'll do business with you." 

We have tons of examples and numerous testimonies that prove what we are saying. (People love to be appreciated!) Referral based marketing is the art of someone selling for you!

When you pay close attention to the customers you already have, they will pay you back in referrals. 

We offer, what I believe to be the best system out there for Appreciation Marketing. We send cards and gifts.  

Visit our website to see how you can become an Appreciator today. Let your customers know they're valuable and experience a win-win in your business and in your personal life. 

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